Foundations of Marketing, 3rd Edition

Foundations of Marketing, 3rd Edition ~ means of William M. Pride, O. C. Ferrell

S...h-W...ern Co...ge P.. | 2008-01-03 | ISBN: 0618973370 | 592 pages | PDF | 17,3 MB

Foundations of Marketing offers a succinct, straightforward approach to basic marketing concepts and strategies, during the time that providing instructors with the flexibility to integrate supplemental available means or activities into their courses. Providing of extensive application coverage in a consolidated format, Pride and Ferrell highlight topics in ethical science, e-marketing, and customer relationship charge while incorporating up-to-date exploration and examples throughout.